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Assess, adapt, and shine

Assess, adapt, and shine

By Lauriane Lognay

The title above sums up the mantra this columnist has been repeating while trying to plan for what was once thought impossible: a worldwide pandemic, resulting in mandated quarantine measures for an undetermined stretch of time.

This year’s Tucson gem shows feel so far away. Back in February, the joyous mood, the bursting energy, and the ‘buying fever’ helped us hold our heads high and believe this mysterious sickness was too far away to touch any of us. Before we knew it, however, it crept on us and put the entire world on hold, arguably for the first time in modern history.

One thing is certain: the world of coloured gemstones has changed. Years down the line, COVID-19 might very well act as a dividing line: the market pre- and post-pandemic.

But how, exactly, has it changed? How will COVID-19 impact the coloured gemstone industry? And, most pressing, will it ever revert back to its pre-pandemic state?

To continue reading this article, please follow the link here : Assess, adapt, and shine – Jewellery Business